Terms

Draft, pending legal review. Last updated 7 November 2026. The rules for using PeopleTag, in plain language. What the app stores and why is on the Privacy page.

Who provides PeopleTag

PeopleTag is provided by Umbhau, Haraldsgade 78, 2100 København Ø (CVR 38949160). Contact: faces@umbhau.dk. "We" below means the operator.

Photo credits and payment

• PeopleTag is paid per photo, with credits. One credit is used the first time a photo is scanned. Moving, renaming or editing it later, or scanning it again on our side, costs nothing, and exact copies of a photo already paid for are free.
• Every Dropbox account gets 1,000 free credits, once. A second PeopleTag account on the same Dropbox doesn't get them again.
• Everything scanned before billing was switched on for your account stays free. We email you at least 30 days before billing is switched on for your account.
• Credits are bought in packs. Prices include VAT; the price shown when you buy is the price you pay, and later price changes don't affect credits you already have. Credits are personal and can't be exchanged for money, except as described under refunds below.
• Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns. Paddle's buyer terms apply to the payment.
• Credits don't expire while you use your account. If you don't log in for 2 years, we email you twice and then delete the account, including any unused credits (see Ending your account).
• Invites are personal: an account is for the person who was invited.

Your right to cancel, and refunds

• Your credits can be used immediately after you buy them. You can cancel a purchase within 14 days and get back the part you haven't used. By buying, you ask us to start right away, and you accept that credits already used can't be refunded.
• To cancel, email faces@umbhau.dk or contact Paddle. The refund goes back the way you paid.
• Credits bought more than 14 days ago aren't refunded.
• If a payment is reversed (a chargeback), the credits from it are removed. If they were already used, your balance can go below zero, and new photos wait until it is above zero again. Photos already tagged keep their tags.

If we close PeopleTag

We may change features or pause the service. If we close it, we'll email you at least 60 days in advance, and unused credits bought in the 12 months before that email are refunded.

Your account

• You must be 18 or older.
• PeopleTag isn't offered to residents of Illinois, Texas, or Washington (USA). Tell us truthfully where you live when you sign up.
• Keep your password to yourself. You're responsible for what happens in your account; tell us straight away if you think someone else has access to it.

Your photos stay yours

• You keep all rights to your photos. You give us only the permission we need to run the service for you: to read the folders you choose, find and group faces, and write the name tags you ask for.
• Your photos stay in your Dropbox; PeopleTag never deletes, moves or renames them. Keep your own backups there, as you would anyway.
• Only connect photos you have the right to use.

The people in your photos

Your photos show other people, who haven't signed up for PeopleTag. Use it only for your own personal and family photos. Don't use it to identify strangers, to monitor anyone, or for work, commercial or official purposes. If you want someone removed, you can do that with Forget this person on their page.

For businesses and organisations

PeopleTag is for personal and family photos only. If you're a photographer, an archive or a business with face recognition needs, we build tailored solutions, such as an internal system running on your own servers. Read more at umbhau.dk or write to faces@umbhau.dk.

Face recognition makes mistakes

Groupings, suggestions and search results are best guesses and can be wrong. Don't rely on PeopleTag as proof of who someone is.

What we're responsible for

• We work to keep PeopleTag running and your data safe, and we fix faults within a reasonable time once we know about them. If PeopleTag doesn't work as described, you have the rights consumer law gives you: we fix the problem, or you get your credits or money back.
• Our total liability to you is limited to what you paid us in the 12 months before the problem, or €50 if that is higher. This limit doesn't apply where the law doesn't allow a limit: harm we cause intentionally or through gross negligence, injury to life or health, and your rights as a consumer and under data-protection law.
• We're not liable for indirect losses, such as lost time or opportunities, or for problems caused by Dropbox, your internet connection or events outside our control.
• Your photos are never at risk: they stay in your Dropbox, and PeopleTag never deletes, moves or changes them. What can be lost is what's stored with us, such as groupings and names. Names already written as tags stay in your Dropbox.

Ending your account

• You can delete your account at any time on the account page. What is deleted, and when, is on the Privacy page.
• Deleting your account also deletes your unused credits. Packs bought in the last 14 days can be refunded first - contact us before you delete.
• We can close an account that breaks these terms. Except for serious misuse, we'll tell you first, so you can delete your data yourself. The name tags are in your Dropbox and stay there.

Dropbox

PeopleTag is an independent service, not made or endorsed by Dropbox. Dropbox's own terms apply to your Dropbox account, and you can remove PeopleTag's access there at any time.

Changes to these terms

When we change these terms in a way that matters, we'll tell you, and you'll be asked to accept them again before you continue. If you don't want to, you can delete your account.

Law and disputes

Danish law applies. If you live in another EU country, you keep the protection of that country's consumer law. If something goes wrong, email faces@umbhau.dk first - we'll try to sort it out with you.